SEO News

Branded Content

RSS
  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. Twitter Cards helps to richly represent content...

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. The Converters by Count of Visit segment series gives you three segments to...

  5. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  7. Google Authorship Presents Branding Opportunity for SMBs

    This is a good alternative since Google doesn't allow content to be associated with brands for non-branded search queries. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of...