SEO News

Branded Content

RSS
  1. Google Authorship Presents Branding Opportunity for SMBs

    This is a good alternative since Google doesn't allow content to be associated with brands for non-branded search queries. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Or maybe Keyword 1 is one of those highly converting keywords that should be included in all content marketing efforts. Time spent on site: If a visitor has stayed on the site for a certain number of minutes (3+) and the bounce rate is low, then...

  3. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann referenced the cover of Fortune showing will.i.am as a go-to guy for Coca-Cola and other big brands, looking to create fresh content people will want to interact with. There's now video, social chatter and user-generated reviews and other...

  4. 2013: Tipping Point for Mobile Ad Monetization

    Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views, directions, lookups, and reservation bookings, these proven metrics help advertisers confirm which mobile ad channels, formats, and...

  5. Visual Storytelling: The Key Weapon to Content Marketing

    As with any good content marketing, one of the keys to creating relevant boards is not to focus on too much branded content. This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Quite often it can be easy to overcomplicate content strategy and keyword research. In a search and content strategy, you want to make sure that these pages are prioritized in order to make increase the likelihood of generating visits via these...