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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. What is influence and how does the engagement of influencers help move a brand's content message into something truly...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Awesome content lasts forever and is what creates history.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    A guy who called a woman by his ex's name has it easy compared to a site that bought links and spun article content. Focus on capturing traffic from a wider spectrum of keywords and content. Look at branded traffic from people that are searching...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. Whether it's a monetization strategy in the form of native in-feed...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Non-branded beauty tutorial content shows significant YouTube search spikes at specific times of day typically associated with applying makeup and doing hair. People watch non-branded YouTube tutorials in the morning and in the evening on the East...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How do they position their ad copy for branded searches vs.non-branded? What type of content do they have on their landing pages? Then fill in the rows with the companies on your list, starting with your company at the top to help you compare...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. The Converters by Count of Visit segment series gives you three segments to...