With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
Beckman then made a few recommendations: as a brand (whether you're an agency or you're a national brand that's managing a program), you want to be getting more people to the top of the funnel with your non-branded paid and organic search terms...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the...
It lets you know if content you're developing is effectively targeting your selected terms. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag...
Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. Twitter Cards helps to richly represent content...
Moreover, branded content accounted for 4 percent of the Top 100 tracked Vines. In comparison, only 1 percent of content is branded in the Unruly Viral Video Chart Top 100 Most Shared Videos. Make Emotional Connections: If you're going to use Vine...
According to Unruly Media's research, branded vines are shared four times as often as branded online videos and branded content accounted for 4 percent of the top 100 tracked Vines. How does a magazine bring its content to life?
The CNN channel won't feature any branded content at the start, Steinberg said. All of our inventory is available for branded content," said Steinberg. GE and Virgin Mobile are among the companies that have already taken advantage of branded...
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning...
Bing has gone to great lengths to incorporate social signals into its search results via the Bing social sidebar, recently adding five times more Facebook content. Creating these unique social identities and extending organized, branded support for...
How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. The Converters by Count of Visit segment series gives you three segments to...
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps in place. How do you become a content-sharing ninja? You're doing your due diligence and reading content anyway – get more from your time by...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even traditional media. Anchor Text Distribution Requirements: percent branded...
Oh and there will be ads (er, "sponsored content") as part of a "small test. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series".
What's most valuable about the product is that the real-time data tracks such a broad spectrum of branded video content, across paid, owned and earned media. The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers...
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
This is a good alternative since Google doesn't allow content to be associated with brands for non-branded search queries. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of...
