Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Viewer enjoyment of branded video is important because it has a direct impact on key brand metrics.
You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example? Google provides a number of tools for your SEO arsenal.
After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the paid search audience from seeing the ads in the search network by creating a Branded Search Retargeting...
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin’s Moz team orchestrated a smooth move with its Twitter following and branded handle. Journalists, move over.
PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. Make sure you have branded accounts and pages on all of these sites.
Moreover, branded content accounted for 4 percent of the Top 100 tracked Vines. In comparison, only 1 percent of content is branded in the Unruly Viral Video Chart Top 100 Most Shared Videos. In fact, Vine is one of the top free apps in the iTunes...
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
According to Unruly Media's research, branded vines are shared four times as often as branded online videos and branded content accounted for 4 percent of the top 100 tracked Vines. Have you heard any of these questions in any meetings recently:
The CNN channel won't feature any branded content at the start, Steinberg said. All of our inventory is available for branded content," said Steinberg. GE and Virgin Mobile are among the companies that have already taken advantage of branded...
Work on brand: There is increasing evidence that branded mentions are an important legitimacy signal to Google. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. Branded apps or websites are the clear favorite, while...
Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. Social media’s influence on search results continues to grow.
How to Use this Segment: Compare users who visited branded pages to those who didn't. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake...
So why isn't that social media manager cross-posting their Facebook posts onto their Google+ at the very least rather than letting a company branded social media page be neglected for more than six months?
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
For example, you can set it up so that if someone tweets with a specific hashtag, you tweet it from your branded Twitter account. You're running around all day, you're battling your email and you're taking care of your customers.
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Their AdWords ad copy also included misspellings as well and led to their specially branded website. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that...
Anchor Text Distribution Requirements: percent branded anchor text percent anchor text is "targeted keyword" percent anchor text is "targeted keyword" percent anchor text is "targeted keyword" percent anchor text is miscellaneous percent of...
