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Branded

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study also included desktop results for branded versus non-branded CTR. As evidenced by the chart below, the top-ranked branded result has a 22 percent higher CTR than the number two spot. When reviewing the data for non-branded keywords, a...

  2. Disney Dominates Halloween Keyword Ad Spend

    Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent on Disney-branded keywords. Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  4. The Evolution of SERPs and User Behaviors

    It’s all about owning as much real estate in the SERP as possible, for both branded and non-branded queries, and PPC is a key component in making that happen. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. Social Customer Service Secrets to Avoid Negative Search Results

    So now, Fabletics has a slightly tarnished page one branded search result. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  6. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Even branded terms were competitive, AdGooroo said. A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet...