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Brand Terms Trademarked

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  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    Low Cost: Competitor brand terms often present a great opportunity because there is less overall competition on search engine results pages (SERPs). With only a few advertisers bidding on competitor brand terms, your ads are more likely to stand...

  2. SearchDay | Trademark: The Next Generation

    However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. Get On Board the OMS and ClickZ Regional Whistle Stop Tour Posted by Greg Jarboe Apr 9, 2009 The Online...

  3. Porn and Gambling: Canaries in the SEM Coal Mine?

    People have been buying domains with branded terms in them for a long time for affiliate marketing and "made for AdSense" (MFA) sites, among other uses. If Lane's suit succeeds, what's to stop a challenge to Google about allowing branded terms used...

  4. SearchDay | Trick or Tweet for CNN

    A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary.

  5. Search Trademark Hobby Kit

    All of this angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Study after study shows that buyers start with generic terms and end up on brand or product-specific terms...

  6. The New Era of Travel Affiliate Marketing

    The biggest change over the last several years has been the effort to reduce cannibalization by affiliates, with the OTAs and direct travel suppliers beginning to enforce restrictions with regards to SEM and keyword bidding strategies to maintain...

  7. SearchDay | Focus on Conversions

    The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the...

  8. Q&A with Darby Sieben of the Yellow Pages Group

    One thing I would like to add is that in terms of the purchase funnel – YellowPages.ca generates a very high ROI because by the time users come to us they tend to already know what they want to buy or are very close to a buying decision and need...

  9. Who Owns the Brand?

    Search engines have policies on the books for protecting trademarked terms, but the onus is on the brand to discover the abuse and notify the search engine so the offending advertiser can be removed. The American Airlines brand belongs exclusively...

  10. Trademark Law - What Search Marketers Should Know, Part 1

    It's also frustrating for legitimate advertisers – such as authorized affiliates and resellers, and others using those terms in an informational way – to have to go through a lengthy verification process.