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Brand Terms Equity

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured.

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Daily Content Plan: What trend terms are big the past 7 days and figure out...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. In many cases you might think that just focusing on brand and transactional is fine – those are the highest converting search terms...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. You still get the visit, but in addition to the visit you are getting a powerful signal to Google that you should rank for terms related to your brand, and you are teaching users to repeat that...

  5. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.