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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. For example, High-Intent users may only need to see another ad or two to make the purchase if...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do they describe their process in terms of a two-part process: redefine the problem, create the solutions? Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...