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Brand Terms

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  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Also identify the top 100 pages in terms of highest organic search impressions from Google...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review your targeted keywords - are you still going after the right terms? Is there engagement with your brand on social media sites? SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms In the following figure, Searchmetrics outlines the correlation between backlinks and brand influence. In addition, Searchmetrics says the quantity and quality of backlinks remains crucial...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. The only answer you can really provide is that all links should be naturally acquired as a byproduct of...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...