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Brand Search Equity

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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have...

  2. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. Never have I written anything that has inspired such response as my last article on Search Engine...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). Another way to scale up promotion is through paid search. The more people that see your content, the better...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to...

  5. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. Despite this being their own range of products, search trends saw that people were searching differently – and as a result this...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. You still get the visit, but in addition to the visit you are getting a powerful signal to Google...