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  1. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart...