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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. Use Custom Audiences retargeting on Facebook to give them a reason to...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices and through different apertures, such as search and social. Google's response to the evolving multi-device world was a step to better align its...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can non-Super Bowl advertisers learn from these brands? Help consumers remember your ad by popping up in search results even if your brand isn't...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    We think this can be a good thing, but advertisers should continue to understand their audience before jumping into the fray. The key is to understand and consider that even if a user is searching for “running shoes” they may react differently to...