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  1. Delving Into the Auction Insights Report

    Overlap rate– how often other advertisers appeared in the same auction as you. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the...

  2. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Advertisers now have a 150-character limit for...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  7. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  9. Remarketing Across Ad Exchanges With DoubleClick Search

    However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns – some have trouble getting the code added to their site in a timely fashion, others have trouble mapping their remarketing flow, and some are just...

  10. 5 Takeaways From the World Cup for Global Search Marketers

    Here are a few takeaways for global advertisers to remember for the future. It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Social spending, for example, on World Cup-related...