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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The next brand (Cartier) spent $50,000 less on paid search. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and...

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Want to build your brand authority and trust while helping your SEO efforts? For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results: It's one of the most valuable online marketing strategies...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Executives lead the way in mobile adoption, validating the theory that digital assets...