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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The search engine? Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where they are interacting with the brand. Search, social, content, and digital marketers...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Total mastery of all digital assets and an intimate understanding of how each element contributes to the performance of a brand in search will help organizations compete and win in today’s highly competitive search engine landscape.