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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  2. The Sun Never Sets on the Wide, Wide World of Online Video

    But, YouTube is blocked in the People’s Republic of China. Since Nike wasn’t an official sponsor of the 2010 FIFA World Cup, Advertising Age gave this video ad an award for “Best Brand-Jacking of a Global Sporting Event.

  3. Mobile Coupons -- Don't be that Guy

    Customer A is a regular shopper at Banana Republic. And you know that Customer A is in Dallas, Texas near a shopping center that has a Banana Republic store. But just because customers like your brand and want a discount doesn't make your random...

  4. Building a Data-Driven Organization

    Finding out that you can save money on operations by moving your business to the Malagasy Republic may not be helpful, for example. People who search on brand terms have left the research and discovery phases of their buying process and are ready...

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  5. Daily SearchCast, June 15, 2006: You Got Digg In My Netscape; When NYT Met SEO; Google's New US Government Search; Searching For Products By Color & More!

    Burns set to leave Google director role from Brand Republic. The New York Times has one of the most popular news web sites, but until this year that was largely because of the strength of its brand. Now AOL is trying to revive its flagging...

  6. How Much is a Search Marketing Firm Worth?

    Brand Republic sub Jul 20 2004 7:39AM GMT How much are search engine marketing companies worth? If you own a firm, when is the right time to sell? A special report from the Search Engine Strategies 2004 Conference, March 1-4, New York City.

  7. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    Brand Republic sub Jul 7 2004 7:48AM GMT A lot of brand name products, consumer package goods, automotive, financial services those are the sorts of verticals we are seeing moving into this space," said Jupiter Research Senior Analyst Gary Stein...