SEO News

Brand Preference

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  1. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    This is the time to influence brand preference and their buying decision. ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their...

  2. Combining Professional & User-Generated Videos Drives More Sales [Study]

    Share of Choice quantifies the ability of an ad to influence brand preference and has been shown to be predictive of advertising-induced sales. The metric captures actual consumer preference for a brand among a competitive set.