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  1. Android’s New Feature Paves Way for Apps Replacing Web

    If the latter is true, the technology may be related to a 2011 patent filed by Google called "Customizing Mobile Applications," in which Google patents the process of customizing mobile apps based on user preference and device information.

  2. 10 Shocking Facts About Content Marketing Today

    While it may be easy to outsource tasks such as blogging and social networking, companies are showing a preference toward keeping content marketing in-house. However, the content marketing industry is just beginning to bloom as more people turn to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search on a brand name, like Hunter Rain Boots, as opposed to a generic term, I have indicated a particular brand preference. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement...