If you've been working hard to optimize content that's not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. Within the "Search Queries" area, you'll have the opportunity to see...
This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Even though Pinterest can't yet compete with Facebook, it is growing...
A site that I am currently working with to remove a penalty has a very large number of links from other site’s resource and links pages. In most cases, if a site receives a warning like this, their site is penalized and won't perform well on Google...
Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search remarketing that can cut significant wasted spend and take advantage of brand familiarity.
If your site has lots of pages, consider including a drop-down menu for easy access to pages deep within your site. Also, consider including a sidebar menu that allows for an alternative way to access pages deep within your site.
Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...
This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click...
Do you like the results that come up on the first two pages of search results? For example, an entire SEO community has sprung up along Matt Cutts and his brand-establishing videos as the face of Google.
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: Also problematic are links from sites infected with malware, and pages...
When it comes to SEO, pagination implemented correctly maximizes "crawl depth" and makes your content easier for engines to access by reducing the number of clicks needed to reach deeper, archived pages.
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. A consumer can now get a better sense of offers and pricing before even leaving a search; this is...
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Google+ content, for example, often occupies a portion of the highest profile Google...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Go overboard on "optimization" and your site may even get...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google has announced a revamping of Google Maps and it...
Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. Now if only all the Domino's Pizzas of the world with neglected Google+ pages take note and...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll...
Once Google got a little hip to this, there were some issues of keyword density on pages. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
