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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    StumbleUpon, Facebook, Outbrain, Taboola, etc. Number of Facebook fans/Twitter followers (measured against engagement levels) Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  3. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...

  5. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. +Post ads on the Google Display Network have been out of beta for several months now...