Ultimately, we decided to try no-indexing one particular set of pages on the site. Overall site traffic dropped 31 percent, and the major revenue producing pages on the site dropped nearly 50 percent.
While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are important for determining relevance to...
He went on to say that a startling 50 percent of his new clients don't have their analytics tracking properly, which might include double-counting sales, have pages that are missing the script, etc. So one of the first things you want to do...
You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Having rich data included in snippets when their...
Only perfect landing pages. Gagnon then discusses an interesting formula, specifically for landing pages. Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A Find your extra chunky: think landing pages and segmentation
Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Brand awareness
The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more. Diving into the data for individual keywords gives you insights on which pages are ranking for...
This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. You can also track your reputation and brand image.
A site that I am currently working with to remove a penalty has a very large number of links from other site’s resource and links pages. This business is a legitimate brand and it's certainly possible that some of these resource page links were...
Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search remarketing that can cut significant wasted spend and take advantage of brand familiarity.
If your site has lots of pages, consider including a drop-down menu for easy access to pages deep within your site. Also, consider including a sidebar menu that allows for an alternative way to access pages deep within your site.
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream...
Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...
Do you like the results that come up on the first two pages of search results? Ways to Focus your Personal Brand Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an author of a business book...
Facebook’s verification badges for pages and profiles will also mimic Twitter by leaving much of the process unknown and internal. The company will “automatically verify the largest pages on Facebook that are at the greatest risk of duplication...
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: Also problematic are links from sites infected with malware, and pages...
Categories are often misused or abused with contributors creating a new category every time they write a new post, which can lead to really thin pages of content (pages with a single post snippet). Pagination on a blog is a system for enumerating...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the...
