Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Today, each and every brand should harness the power of social signals if they hope...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Objectives are set by the business so that your site reflects...
In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. This follows its moves with Nearby and Graph Search, not to mention coming days after Foursquare's revamped desktop...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google has announced a revamping of Google Maps and it...
Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The Reuters article also brings up the lack of available options for brands to truly customize...
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Once Google got a little hip to this, there were some issues of keyword density on...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. Whether clients need more traffic, brand exposure or...
By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for competitive keyword phrases. Pages listed within the Google News channel have...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. We can now map that need state to web pages, keyword ads, display ads, and more. The pages that make the cut need to be mapped with keywords, personas, and need states.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. And rather than "Shop by brand," Google would put the option to search on three non-Google sites.
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. Ideas include the values behind your brand or business, DIY projects and moods, among others.
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Optimizing for Mobile App Pages on Websites Choose a title for the app that reflects the brand and also the app’s function.
