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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. The same psychology that applies to crafting an engaging social media post should apply to the pages those posts...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? Identify your goals ahead of time by making clear objectives for driving traffic...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are [VENDOR NAME]'s local pages/local CMS configured for international locations? What tools and processes does [VENDOR NAME] have to mitigate duplicate content when it comes to location pages. What is the average page load time for the location...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way...