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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Typically the content must be exceptional for this kind of approach to get...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If a research cycle is particularly long then which companies the user saw at the beginning might be fading from their memory. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Industry research shows that 86 percent of buyers begin their buying process with a non-branded search. Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms.