Engineers do extensive research on their target, from industry research to current products in market. Research is the first phase of the engineering process and the key to finding out exactly what is needed.
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound links it tends to attract. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top...
Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the...
Growing the size of your market requires attracting new customers, and those customers’ searches are likely non-branded. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research...
This concept, called the search funnel, was not mentioned in the research," said Lisa Raehsler, founder of Big Click Co. To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like...
For example, if you are looking for people talking about sandals and styles then look for evangelists talking about it on the brand page, identify market keyword and discover conversational phrases. Psychographic research is all about collecting...
Everyone seems to have a “favorite”, but any of the “Big 4” SEOmoz, Majestic SEO, Link Research Tools or Ahrefswill do the job. There are some good tools on the market like Link Detox and Remove’em to help you with link audits and even link removals.
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. Adjust based on market conditions. If the market wants something else, adjust your product to it.
Coca-Cola (I hear they put a penny or two into market research) is a great example. On one hand, you have the search engines and their need to understand what your website or specific page is about and have it fed to them in a manner that they can...
You can see my posts on a new, fairer method for keyword research here. We have pushed clients to move beyond basic optimisation and build content that adds value to people in-market for their products / services
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Use LinkedIn for market research to drive your content strategy.
Keyword research is really user research that details how your customers are using language to describe your products, services, and content. Lesson #3 - Do Your Keyword Research (and Better Understand Your Users)
SEO pros can also identify types of stories that worked well for competitors, or gaps in the market which PR teams could then write about. Through link building research (finding new opportunities and by analyzing competitors) they can provide PR...
Rather than finding ways to inhibit the act of showrooming – a truly lost cause –retailers can instead guide the trend and users’ mobile research process back toward their brand. Market Nationally, Shop Locally
Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. Channel it not just to do better than the other guy in the SERPs, but to offer more value than then him to the online market.
As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did its critical job in providing the research needed to make a "trustworthy" choice. Chinese people typically use search engines to...
Shift or get off the pot:Newcomers that foster user engagement and a positive brand experience have already begun to take local market share away from legacy players. In January 2011, the Pew Research Center conducted a broad research initiative to...
