Debra Mastaler: The group link building interview Rae Hoffman does is a terrific example of successful egobait. Contact each of the 10 websites and tell them about the page whilst asking them to encourage their readers to vote for them - this gets...
Think Rae Hoffman-Dolan's amazing series "Link Building With The Experts. If you had a great hotel stay, put it on their Facebook page. Make sure you're using social media at least on a minor level, even if it's just having a Facebook page.
In 2009, when Google integrated Twitter into regular search, Rae Hoffman found that she could tweet her way to the top of the SERPs with Viagra and Miley Cyrus spam. Right now, though, early Google+ brand page adopters and those who survived the...
Such as Matt Cutts, Neil Patel, Greg and Barbara Boser, Rae Hoffman, Bruce Clay, Kevin Ryan, Vanessa Fox, Frank Watson, Lisa Barone, Shoemoney, Meg Walker, Lee Odden, Jenn Slegg, Li Evans, Tamar, Dave Naylor, Monte Cahn, Brandy and Daron Babin...
Ask.com's Senior User Experience Analyst Michael Ferguson continues his discussion of the company's rebranding, offering tips and suggestions for anyone considering updating or modifying a web site.Part two of a two-part interview; part one is...
SearchDay article, Rebranding Ask.com, guest writer Rae Hoffman interviews Matt said, "you won't see any search engine result page (SERP) changes as a result of this PageRank export. Google's gained a new unbranded site called SearchMash where it...
In this interview with guest writer Rae Hoffman, Ask.com's Senior User Experience Analyst Michael Ferguson offered extensive insights into the company's approach to user research, usability testing and brand impact, offering lessons applicable to...
