Not only does this elicit more page views with readers, but this practice also helps flow link equity to deeper content and improves the circulation of PageRank across your blog. If your content is buried a dozen clicks deep or if it's orphaned...
Google is an equal equity penalizer in this case and goes after both the link buyer and link seller in many cases, so just be aware, if you do practice either side you have a lot at stake and the risk is high.
This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing...
Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Your YouTube video will have a better chance of being ranked at the top of the page (provided it’s...
Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). The obvious upside includes providing videos that actually play when visitors land on the page, video content that...
So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. After all it’s your brand, why would Google rank anything else above this?
Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. But they don't need to be, and in most cases shouldn't be, directly related to your brand.
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. We've also engaged in link building (both domain...
I say this because in the case of several successful black hat sites they appear to be using a clever CSS trick, hiding links in powerful places that pass huge chunks of link equity, while part fooling Googlebot, buying them precious time at the top.
While this makes a great deal of sense, it carries risks from a search engine perspective because the inbound links and search engine equity can be lost when a domain is expired or clumsily redirected.
Over the course of the test you will need to monitor the performance of your variations to make sure neither of them are underperforming, causing them to hurt your users’ experience and damage your brand equity.
For the sample test we took a domain with very little equity (0 inbound links) and created a Pinterest account for it. Our SEO team conducted a study recently to see the impact of Pinterest and the potential social link equity, one can generate...
Equity E - External Link, Equity The anchor text of an inbound link supposedly tells the search engines what your page is about, thus helping you rank for that term. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2...
What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity. For example, subdomains might be easiest to implement but run a risk, since search engines...
You can utilize user agent detection as mentioned above and leverage the same desktop page, which potentially has strong equity -- just with a mobile twist. Using an existing desktop page that has strong organic equity (with the mobile version) can...
The home page has the most authority and equity to share with other URLs. The overarching challenge that presents itself here is ensuring sufficient link equity flows down from the home page and major category pages to the products themselves.
Long has it been a handy tool for SEOs needing to keep content out of the search indexes, while still allowing it to be crawled and pass equity to other pages. Together with user metrics and social data, Google can rank websites based on a whole...
Link equity is one measure of how exceptional a site may be. About Us Page: This is another place to gauge the reception of your request. If that page highlights one or two individuals, that's a great sign that you may be able to go straight to the...
Yelp also has considerable brand equity in local. Others that have potential include SCVNGR, based on proven brand engagement; and Gowalla, based on innovation and solid design. Foursquare, for one, takes a page from other sectors.
Campaigns with great content pieces and backed by powerful social influencers can do extremely well in getting you both increased brand awareness and increased link equity to your site. Brand awareness is a marketing concept that measures consumers...
