SEO News

Brand Page Equity

  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. Your YouTube video will have a better chance of being ranked at the top of the page (provided it’s...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation). The obvious upside includes providing videos that actually play when visitors land on the page, video content that...

  5. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. After all it’s your brand, why would Google rank anything else above this?

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Encourage users to “Google” your brand to find you rather than typing in your domain directly. But they don't need to be, and in most cases shouldn't be, directly related to your brand.