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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes These are low-hanging fruit for link-building campaigns.minutes

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Getting the on-page creative elements right on your page can help with your conversion rates...

  5. So... You Think SEO Has Changed?

    Video and Image Optimization And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr It is just that now webmasters need to look at guest blogging as simply a vehicle to get the direct referral traffic, to build up a company's brand awareness and not about what it will do to help further their...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. This segment allows you to see search traffic coming from the Google Images search engine separately from...

  8. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    And, they can be more sparsely spaced, as shown in this image: It's hard to ignore the brand value of ranking on a major trophy term. Regardless of the factors involved, you can think of each page being given a score for how it should rank for that...