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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. Or, if you are a client or brand, why is this something you need to invest in? Or your favorite brand of coffee by its smell.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. However, as long as you exclude the page URLs of...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. We do a Google search before buying from a brand — what...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Target the Content to the Readership of the Publisher, Not the Brand. Brand recognition of website Age range, demographics, intellect, level of niche interest, familiarity with brand) Think more about the strength of the page than the domain.