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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? A brand’s first step to prepare for this shift is to simply have a mobile app. If your brand already has an Android app, ask your developer to...

  2. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  3. The Evolution of SERPs and User Behaviors

    Instead of scanning horizontally, users are moving further down the page to find what they’re looking for. PPC gets your brand seen, even if users don’t necessarily click on the ad. Our job is at the mercy of search engines and as they improve, we...

  4. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's about how you position your brand, how you message it, the voice you create and the experience you're laying out. Or, if you are a client or brand, why is this something you need to invest in? Or your favorite brand of coffee by its smell.

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. However, as long as you exclude the page URLs of...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. We do a Google search before buying from a brand — what...