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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system?

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from the social media marketing company Social Chorus offering to compensate for posts promoting the brand-new Internet Explorer...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. Also, like Twitter, every follower counts, whether it's another brand or a person.

  5. Why You Need to Own Your Data & Digital Assets

    After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility of the brand, referrals from social platforms, clicks on the website, and the all...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...