People are naturally driven to share their knowledge and build a personal brand. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and...
Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in the SERP. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a...
The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page. I have seen many agencies espousing the benefits of having a mobile...
The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best. Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable...
Develop a world-wide brand so that you will be invulnerable to Google updates, just like the Salvation Army. Use reborn and exact match domains to boost page rank. But unlike many other industries where there are watchdog groups, checks-and...
Gagnon brought up the spaghetti sauce brand Prego, and how they wanted to jump from the #2 best selling spaghetti sauce to #1. He also says that there is not a “perfect” landing page. For example, LinkedIn changes their landing page when you sign...
What’s your brand? A brand is something we put on the side of a cow – that’s where it originated, said Hayzlett. A brand is also the delivery of your company’s promise. Try something different that still represents your brand, he said.
I've never done this solely for links though, just because it could backfire and cause more harm than good to your brand. These posts will more often than not be shared on Facebook and Twitter by the venue, associated staff and any brand advocates...
If brands are intelligent and craft a compelling ad, with great creative and targeting, and conversion flow (consistency in messaging from advertisement, to offsite landing page to checkout experience), they will see higher conversion rates.
Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? If your click-through rates are low, look at whether you can improve...
Finally, you will have to verify this page. The next step is to switch to Pinterest's redesigned page. You can also track your reputation and brand image. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in...
In a world where we're distracted by some 30,000+ brand messages per day, effortlessness in the user experience is becoming a highly desirable quality. As Google CEO Larry Page himself said at Google I/O last month that “Technology should do the...
This business is a legitimate brand and it's certainly possible that some of these resource page links were truly naturally earned. As I audit this site’s links, I mark each of these links as a “resource page” link.
Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster. Taking some inspiration from Google, Yahoo's search results have gotten a makeover.
For people who hit the pricing page but had yet to sign up, I retargeted them with an 'It's Free, Duh! Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search...
Pull together case studies that look at how social CEOs have increased the company's bottom line and brand awareness by being involved. Help get them on the same page by providing information about the benefits of being a social CEO.
It's good for SMEs in particular to help build up brand loyalty. Beaucoup's chief executive officer, Tom Cole, said on a testimonials page of the Trusted Stores service that the benefits from having the badge are numerous.
This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event. But, trust me; you won’t want to miss the networking...
A website that looks cheap can undermine the credibility of your business and detract from your brand. Instead, focus your energy on creating aesthetics that appeal to your customers, emphasize credibility, and improve your brand.
Have an easy landing page showcasing your Twitter stream for easy access. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media personality, local...
