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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. However, as long as you exclude the page URLs of...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading negative sentiment that is like poison to a brand’s reputation. We do a Google search before buying from a brand — what...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's very important that you consider all the ramifications of the content ideas that you are considering, especially...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Target the Content to the Readership of the Publisher, Not the Brand. Brand recognition of website Age range, demographics, intellect, level of niche interest, familiarity with brand) Think more about the strength of the page than the domain.

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    No longer do you have to show the same ad to a customer who comes back every week as you do to a brand-new customer. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your...