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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    A consumer's first exposure to your brand may occur through a display ad impression, but he may take no immediate action because he has never visited your site or heard of your brand before. Finally, he may conclude his purchase by visiting the...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. With all that traffic, how do site owners capitalize on it? Email rivaled search as a top referrer leading to the most page...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service...

  5. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...

  6. 4 Steps to Take After a Google Manual Penalty is Removed

    It may take some time before our indexing and ranking systems are updated to reflect the new status of your site. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com...

  7. Penguin 2.0 Forewarning: The Google Perspective on Links

    If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? So when Google sees these rich anchor text links...