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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. With the repeated exposure to ads for your site, the...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The better your UX expert is, the more unique your new site will look and act. Users come to a site with a problem to solve and a desired outcome. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. You go to the site to read about finance, but the site is friendly and doesn't make you feel like you're about to get lost in numbers and jargon.

  5. 10 Shocking Facts About Content Marketing Today

    The social networking site has evolved into a powerful sales and marketing tool that continues to grow in popularity. However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand and...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture How do you ensure that new ones are added when appropriate? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to...