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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Hotel chain/brand websites In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    You could also create a special offer for those who did take some type of conversion action on your site. Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else.

  3. Android’s New Feature Paves Way for Apps Replacing Web

    As with traditional websites, you don’t haveto be a developer to optimize a site, but it certainly helps. Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and...

  4. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since native advertising is new, the few small businesses using it have a competitive advantage.

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    In my next article, we’ll discuss what you’re going to do with everything in the WHAT section, to successfully roll your m-dot into your new responsive site. Current state audit of mobile site (to identify later if your migration was successful)

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Unfortunately, as it does for so many businesses, updating our...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. If you use a tool like Searchmetrics, review how your site's SEO visibility has...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...