Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. As Google mentions on its Inside Search site Search for a brand in 2013, and it’s increasingly likely a Google+ page...
Hyman is an absolute enthusiast and the depth of material – free and paid-for – on the site is astonishing. There's much to admire and learn from on this site: not only is there a good grounding in SEO, but there are tons of examples, articles and...
For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
I put together a list of the top 10 gardening and shed blogs in the UK and let people vote for their favourite site. Ecommerce site selling used sports equipment A more 'safe' move could be making a public announcement that your eCommerce site will...
A consumer's first exposure to your brand may occur through a display ad impression, but he may take no immediate action because he has never visited your site or heard of your brand before. Finally, he may conclude his purchase by visiting the...
Diving into the data provides new opportunities to understand how your site is performing and help improve your overall campaign performance. Query: Query gives you details on what keywords your site is currently ranked for.
What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned. Using this information, you can determine what other images you should be pinning on Pinterest, what images...
Are you the owner of a good quality site who has been asked to remove a link, or multiple links? If so, you're probably wondering why a site like yours would get such a request. But, your chances of getting a link removed will be much higher if you...
This probably resulted in not only a frustrating experience, but also your exit from the site, and a lost sale for that business. Communicating this value proposition to prospective customers as soon as they enter your website can mean the...
This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. Twitter is now part of mainstream media and an integral player of many...
And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. After all, when you take it off their site, they lose leverage...
A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an author of a business book...
It purchased its nicknames, www.marksandsparks.com and www.mands.com, and used 301 redirects to drive customers to its main site, www.marksandspencer.com. Examine the website to determine if it looks like the domain owner is a squatter looking to...
When it makes sense to use this bid algorithm: If you're attempting to drive as much possible traffic to your site but have a limited budget, this option will fit your goals. When it makes sense to use this bid algorithm: Usually one of the less...
If I search for boots and click on an ad that looks relevant, the site had better deliver the experience I am expecting. With all that traffic, how do site owners capitalize on it? Email rivaled search as a top referrer leading to the most page...
Incite more crawling – the more you publish, the more your site gets crawled. In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the "long click," a behavior...
If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific item can increase conversions. Even without the interactive graphics, the real-world approach can give incremental gains to the site.
If you haven't been doing much more than content marketing and thought there was something called the "new SEO" and the "old SEO" was dead, my best advice is with the arrival of Penguin 2.0 and several other changes still on the horizon, is to...
