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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    In my next article, we’ll discuss what you’re going to do with everything in the WHAT section, to successfully roll your m-dot into your new responsive site. Current state audit of mobile site (to identify later if your migration was successful)

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Unfortunately, as it does for so many businesses, updating our...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. If you use a tool like Searchmetrics, review how your site's SEO visibility has...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you can create outstanding content, people are more likely to be intrigued - that means they visit your site and hopefully start to read/subscribe to your content. If it’s positive, then the site is worth revisiting for future content as it’s a...