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  1. Search Engine Marketing Checklist for Hotel Marketers

    Keywords (and/or all the variations) of the top 500 or even the top 5,000 hotel names should also be covered, and ensure they are pointing to the individual detailed hotel pages as landing pages. Hotel chain/brand websites

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. The hashtag brought to Esurance more than just attention, it gave them a list of people who actually engaged with their...