Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
Big names and a big budget doesn't make you immune to lazy marketers who are not fully-leveraging the elements of a Facebook ad, namely the most important piece: the ad image. This is difficult to overcome if your big brand is a stickler for style...
Freid said bidding on your competitor's brand names is a common practice, especially in more competitive industries such as auto insurance, life insurance, loans, and banking. An eBay study on the effectiveness of paid search advertising claims...
I worked on setting up a medical industry account and didn't check any of the ads for acronyms that double as drug names. Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a highly brand-protective...
Copy and paste the ad names under column D (Ad Name) and remove the extra column. It’s also important to note here: when users click on the link in a post ad, “Link Opens,” they are taken directly to the post, not to the brand’s Facebook Page.
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
While currently dominated by big names like SEOmoz and Majestic, and in niches by specialists like Blekko and AdGooroo's Link Insight, I expect more players to enter this niche. I am much more likely to become a fan of or "like", or tweet a link to...
The Today Show and The New York Times publishing the names of each victim. According to a study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. People are, by nature, skeptical of brand messaging...
Friday's found clever ways to increase exposure of their brand names. Friday's, however, the impact is all in the play on brand names. In Quebec, Canada, brewery Unibroue is using a custom microsite and Facebook page to promote "La Fin du Monde," a...
It is always smart to set alerts for your brand names, product names, and key employees. Positive attention for your brand should rank - for whatever keyword they're relevant for. The page that you choose needs some keyword relevance for your brand...
Keywords Directing the Most Traffic, November 2012 excluding company names as keyword) Neiman Marcus is bidding mostly on the names of specific designers such as "stella mccartney" and "david yurman", which have significant CPCs of $1.94 and $1.08.
Maybe we'll even be having to explain what a hashtag was to an assortment of kids with names like "Glubar", "Kwak", "Quinquon" and "Kev". The whole thing could be a viral prank of course, made to highlight some brand or another, and we could be...
While Google Shopping has been around for over a decade under various names, Google very quietly announced the paid model of Google Shopping in May. In their community blog post this morning, Bing claims Googlis is throwing its trusted brand “down...
NYC birth names count – female (Lots of Isabellas) A well-optimized infographic can boost inbound links, build your brand awareness, and feed great sharable and comment-driving content your social media channels.
Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...
Google is however looking at ways to see if this exact match represents brand names and topic authorities or just someone that grabbed the domain early enough (EMD update). One of the most difficult choices SEO professionals face is whether to...
Don't Use Competitor Brand Names Within Ad Text: Utilizing trademarked brand names within your ad text will throw up a red flag to Google and get your ads disapproved. With only a few advertisers bidding on competitor brand terms, your ads are more...
Tags for each image should include the name of the brand, locations, keywords, the names of people featured (preferably with their permission) and what the image represents. Share behind the scenes views of a brand.
