As you'd expect, the crowd decided to show their wit instead, by submitting and voting up names that wouldn't be allowed anywhere near a bottle of soda. By involving their audience to make them feel like their input is listened to, a brand can...
It's not as easy to accept that you may just be out of your league when it's made up of variety and big names that Google trusts and users recognize. Building real back links, industry authority, brand reputation and expanding the scope of your...
Exact match domain names. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge benefits in return. This in turn means that more organic and integrated strategies are slowly becoming the most...
While verified pages and profiles will add some semblance of authenticity, brands aren’t exactly begging for the feature or avoiding Facebook because they don’t have a small blue badge and check mark next to their names throughout the site.
Names.co.uk conducted research and found that companies such as BMW, McDonald's and Primark have forgotten to register their famous "street" names, leaving the abbreviations open to cybersquatters and other businesses keen to associate themselves...
Are you using keywords when domain names should be used? Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity. Why Content Marketing is the New SEO".
Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows all related Italian restaurants in the area with restaurant names and...
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
Big names and a big budget doesn't make you immune to lazy marketers who are not fully-leveraging the elements of a Facebook ad, namely the most important piece: the ad image. This is difficult to overcome if your big brand is a stickler for style...
Freid said bidding on your competitor's brand names is a common practice, especially in more competitive industries such as auto insurance, life insurance, loans, and banking. An eBay study on the effectiveness of paid search advertising claims...
I worked on setting up a medical industry account and didn't check any of the ads for acronyms that double as drug names. Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a highly brand-protective...
Copy and paste the ad names under column D (Ad Name) and remove the extra column. It’s also important to note here: when users click on the link in a post ad, “Link Opens,” they are taken directly to the post, not to the brand’s Facebook Page.
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
While currently dominated by big names like SEOmoz and Majestic, and in niches by specialists like Blekko and AdGooroo's Link Insight, I expect more players to enter this niche. I am much more likely to become a fan of or "like", or tweet a link to...
The Today Show and The New York Times publishing the names of each victim. According to a study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. People are, by nature, skeptical of brand messaging...
Friday's found clever ways to increase exposure of their brand names. Friday's, however, the impact is all in the play on brand names. In Quebec, Canada, brewery Unibroue is using a custom microsite and Facebook page to promote "La Fin du Monde," a...
