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Brand Names

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  1. 5 Rules to Effectively Use Press Releases for Links

    Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on the root of this sexism in tech debate. It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer...

  3. Search Engine Reputation Management Services

    It is always smart to set alerts for your brand names, product names, and key employees. Positive attention for your brand should rank - for whatever keyword they're relevant for. The page that you choose needs some keyword relevance for your brand...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Keywords Directing the Most Traffic, November 2012 excluding company names as keyword) Neiman Marcus is bidding mostly on the names of specific designers such as "stella mccartney" and "david yurman", which have significant CPCs of $1.94 and $1.08.

  5. Baby Girl Named Hashtag

    Maybe we'll even be having to explain what a hashtag was to an assortment of kids with names like "Glubar", "Kwak", "Quinquon" and "Kev". The whole thing could be a viral prank of course, made to highlight some brand or another, and we could be...

  6. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    While Google Shopping has been around for over a decade under various names, Google very quietly announced the paid model of Google Shopping in May. In their community blog post this morning, Bing claims Googlis is throwing its trusted brand “down...

  7. Government SEO is Broken

    Best practice involve researching keywords, starting with the most highly relevant core terms around brand or organization names, and then moving further out to include potential keywords around activities, oversight, and finally related news or...

  8. Guidelines for Running a Successful Competitor Brand Name Campaign

    Don't Use Competitor Brand Names Within Ad Text: Utilizing trademarked brand names within your ad text will throw up a red flag to Google and get your ads disapproved. With only a few advertisers bidding on competitor brand terms, your ads are more...