It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant. By involving their audience to make them feel like their input is listened to, a brand can...
Select a domain name that exactly matches what searchers want, but don’t select an exact match domain name even if that’s what searchers want and that’s what you do. Develop a world-wide brand so that you will be invulnerable to Google updates...
Viewers are more likely to recall a brand name when the social video has been recommended than when encountered through browsing (7 percent higher recall). Brand Recall So, do social video recommendations significantly impact traditional brand...
The same goes for a no-name blogger calling out someone prominent in the industry. For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city.
Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. The most likely series of events is that the consumer hears about your store first, comes in to...
Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can help marketing teams get their content out to influencers and buyers alike.
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Let's look at how you can monopolize all brand real estate on the first...
Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an author of a business book – a credential that gives her personal brand an uplift in other facets of business and life.
The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site. I think that it’s an issue for a lot of the luxury...
In this case the domain has not been cybersquatted, just taken by a rival business keen to claim the name before the original big brand has a chance to register the domain. One of the increasing risks for businesses is the "hijacking" of their...
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the first household brand name returned. In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category.
However, clicking on a designer name leads to a plain results page without any context. Bottom line: There's always room for improvement, even for a big brand. But how does a store with history back to the 1800s adapt to the new online world?
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of...
Find the webmaster or blog owner's name. Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. They look bad for your brand and there's a good chance the link will either...
Now, short snippets of ads are placed directly onto the map itself with the business name, alerting users to an advertisement or special deal for that business. Google has announced a revamping of Google Maps and it is much more than a few changes.
Brand/URL anchors: These are terms that use your brand name or URL as the anchor text (e.g. Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors).
First off, the name. Paid advertising (in SEO, for brand lift) Content + Outreach + Social + Promotion + Brand reach The rise and fall of super-agencies. And, of course, the increased value of social media.
