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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant. By involving their audience to make them feel like their input is listened to, a brand can...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers are more likely to recall a brand name when the social video has been recommended than when encountered through browsing (7 percent higher recall). Brand Recall So, do social video recommendations significantly impact traditional brand...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. The most likely series of events is that the consumer hears about your store first, comes in to...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...

  5. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. Let's look at how you can monopolize all brand real estate on the first...

  6. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site. I think that it’s an issue for a lot of the luxury...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the first household brand name returned. In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category.

  8. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of...