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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in into the system? What tools does [VENDOR NAME] offer to enable brand...

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Cutts tweeted Gregg Hanano, the program strategist from Social Chorus whose name and email was on the landing page sent to Arrington.mattcutts Thank you for reaching out Matt. Those who remember the Google Chrome banning, it lost rankings for both...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. However, Google and Ipsos MediaCT partnered to study...

  4. Why You Need to Own Your Data & Digital Assets

    The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when they leave. After all, it takes much more than the "Dashboard" report to...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's important to take time between each content initiative and not oversaturate the market just to get your organization's name out there. Everything an organization puts out doesn't have to be brand new content.