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  1. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Businesses who hire these individuals and marketing companies...