Only perfect landing pages. Gagnon then discusses an interesting formula, specifically for landing pages. Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A Find your extra chunky: think landing pages and segmentation
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Use mobile landing pages to drive conversions. The New Inbox: The Intersection of Email, Mobile...
This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Yet most marketers are flying blind when it comes to Pinterest; they...
Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search remarketing that can cut significant wasted spend and take advantage of brand familiarity.
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream...
Google+ brand pages allow less features than individual accounts. The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...
Do you like the results that come up on the first two pages of search results? The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for.
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: Also problematic are links from sites infected with malware, and pages...
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition. To do so, they have looked at title tags as another marketing platform – to convey offers, details...
Pages like this, if not handled with best SEO practices, could fall under Panda. It doesn't add custom product descriptions to its fast-changing item pages, giving customers an excuse to look elsewhere.
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Today, each and every brand should harness the power of social signals if they hope...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. As Shari Thurow, Omni Marketing founder and SEO director...
Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Once Google got a little hip to this, there were some issues of keyword density on...
Finally, Google+ for business users and business pages are still an area lacking in terms of overall B2B adoption. A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of...
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. So it's not new; for years companies have been using...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. We can now map that need state to web pages, keyword ads, display ads, and more. The pages that make the cut need to be mapped with keywords, personas, and need states.
