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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If your search queries are very brand-heavy, there is also now the potential to create a brand term...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way...