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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. It has, therefore, amplified the argument that "brand as publisher" is the way to win online and thinking in that way...