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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Always check pages are being indexed by Google and Baidu (or the major search engine of your...

  2. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Paid search and paid social should drive visitors to the location pages created in the "walk" stage.

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mapping(s) of mobile to desktop pages Identification of all mobile pages Optimization of desktop pages for both desktop and mobile. Brand and marketing messaging/voice change(s)/gap(s) However, with this being Google’s preferred method of Web...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If your search queries are very brand-heavy, there is also now the potential to create a brand term...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have proper localized pages or microsites created? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. The tool allows marketers to track a page or group of pages as part of a campaign to get...