SEO News

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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. If you have a brand spankin' new domain and you have no links, no online presence or no partner...

  4. Focusing Your Message from National to Local, Part 1

    Here are six tips for aligning your national and local SEM efforts. Now that your Web sites have the proper messaging and are tailored to both your brand and your franchises, you can move onto the media that feeds into your Web sites and storefronts.