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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Associations within niche (partner sites, mentions, celebrity writers) If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Event marketing provides immediate SEO opportunities for obtaining content marketing visibility and acquiring links and social media connections. Assembly of digital variations of traditional copy for use in social media platforms and other online...