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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  3. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Typically these folks include corporate branding, the business unit that you are suggesting the...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try...

  6. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014...