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  1. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks.

  2. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that...

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Age range, demographics, intellect, level of niche interest, familiarity with brand) Target the Content to the Readership of the Publisher, Not the...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to...

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. There are several key ingredients that make this social media campaign so incredibly effective.