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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Shuttle Image Credit: Alexander Stirn/Flickr Step 2: Plan Your Content Investments and Practice Content Marketing will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content...

  2. So... You Think SEO Has Changed?

    Video and Image Optimization And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Image credits: Marketing the Moon NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! It's created quickly, cheaply, and it's twice as trustworthy as content that lives on a brand's...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr It is just that now webmasters need to look at guest blogging as simply a vehicle to get the direct referral traffic, to build up a company's brand awareness and not about what it will do to help further their...

  6. How to Dominate the Entire First Page of Google

    In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. The result is a rather large piece of real estate that includes your...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Organic Image Traffic Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. This segment allows you to see search traffic coming from the Google Images search...