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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Planning ahead of global events is critical if you want to capitalize on multi-national projects. Here are a few takeaways for global advertisers to remember for the future. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Then we'll look at a few recent examples of brilliant marketing uses of hashtags. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Use Custom Audiences retargeting on Facebook to give them a reason to reconsider your brand.