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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. I'll be working with her for her first 30 days to train her to best achieve the company's...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). When it comes to content marketing, one of your primary objectives should be to get your asset in front of as...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. said Rob Woods, director of marketing, Reinvent.

  5. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators. Sears, one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century...