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  1. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. First Page Advertisers Increase by 10% in Q1 2009...

  2. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Don't Overlook Local Search Opportunities SEW...

  3. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! It also helps advertisers who have set billing threshold, but exceed that threshold multiple .

  4. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Meaning, some high paying advertisers must have pulled out of the...

  5. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. The move comes after getting feedback from their PPC advertisers about wanting more clicks.

  6. SearchDay | President 2.0

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Cuban learned that the company would be issuing a PIPE: a...

  7. SearchDay | Focus on Conversions

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Click Forensics Releases New Trademark Tracking Tool Posted by Nathania Johnson Oct 6, 2008 Click...

  8. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. We fundamentally believe that advertising should be more customizable, personal, engaging, and more measurable for publishers and...

  9. SearchDay: Oil and Water? SEOs vs. Content Owners

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  10. SearchDay: Link Building with Customers

    Avoiding Online Missteps with Generation Y and Millenniums BRAND EQUITY Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering.

  11. SearchDay: What Can TV Learn from Search?

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.

  12. SearchDay: Creative Messaging in a Direct Response World

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Local Advertisers Shifting Dollars to Internet Posted by Nathania Johnson Jun 27, 2008 This year, local advertisers are expected to shift...