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  1. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term...

  3. Survey Says: Stop Making Assumptions About Your Content

    The moral of her story was that advertisers must be wary of making assumptions and understand if they are asking the right questions. This lesson can really translate to all aspects of marketing. As a content marketer, I find that it’s very easy to...

  4. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  7. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure.