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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. The automated element of these campaign types utilizes...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Over at Digiday.com, speculation on how a new algorithm could impact real-time marketing and brand publishing on Twitter ensued. Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Understanding who is paying for the content production and who will be producing it or who has the capability to...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Target the Content to the Readership of the Publisher, Not the Brand. Brand recognition of website Age range, demographics, intellect, level of niche interest, familiarity with brand) This builds your marketing list and your own audience for future...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. This will then ensure your brainstorms remain structured and "on brand.

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. What happens when a brand bridges the great divide that technology and automation have created? However, surprise is rarely strategically planned into marketing...