Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. But the press release is still a valuable tool for online marketing in a number of ways.
Casie Gillette, Director of Online Marketing at KoMarketing Associates It's so easy when you are immersed in your brand 24/7 to forget what it's like to be your customer," Roth said. What would make me decide to engage with your brand, or better...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. It's what we see all the time – young guys finding and sharing [content], hoping to be the first of their...
The stakes may be different, however it is likely that success is as important to your business or brand as it was for Obama campaign. Moving away from mass marketing messages to distribute unique, personalized messages and a user experience...
A brand representative can openly identify themselves and then contribute. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand...
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: All these changes can be summarized with a single...
Online marketing ailments, however, may not be so easy to identify. Creating a long-term social calendar will allow for planning that integrates with your overarching marketing and communications plan.
MJ: Do you find that social activity increases brand awareness or otherwise increases the number of searches for a brand/company name? What rightful place does social has in the search marketing mix? The implication for sustainable social marketing...
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.
Increasingly, your audience is spending time interacting with your brand on mobile devices every year. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start...
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
Choose a title for the app that reflects the brand and also the app’s function. An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. This allows your app to be found by your brand name as well...
I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen the news or when they did had not remembered that they had scheduled content, or...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
