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  1. Search Engine Marketing Checklist for Hotel Marketers

    Hotel chain/brand websites Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Email Marketing (Spam was legal) We partnered and started offering search marketing services while developing software to track...

  3. Introducing the Local Marketing Adoption Curve

    Where does your brand live on the "Local Marketing Adoption Curve"? You should optimize all your local marketing for customers who use multiple devices to find your brand. When you are running, your local marketing efforts should be getting more...

  4. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Since a successful search marketing campaign is often contingent on its content marketing, it’s important...

  5. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Marketers want the flexibility to use multiple marketing channels - from...

  6. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? PPC gets your brand seen, even if users don’t necessarily click on the ad. And they improve a lot.

  7. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of...

  8. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and partnerships at BloomReach. They don’t even realize that you’re partial to a specific brand, or price point, or color or size.

  9. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Brand and marketing messaging/voice change(s)/gap(s) However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and...

  10. Centralizing Location Data: 3 Steps to Local SEO Success

    If we have trouble prioritizing this critical marketing activity, how can businesses that aren't focused on local online data be expected to do it? Brand marketers can leverage automation and process to ensure even thousands of locations are kept...

  11. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  12. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. The automated element of these campaign types utilizes...