SEW Experts: Don't Be Afraid of Social Media -- Your Customers Aren'tSavvy big brand marketers know that the junction of social media and e-commerce, or "Socialommerce," is the next big thing. The 2.0 version of the service includes brand spankin...
Savvy big brand marketers know that the junction of social media and e-commerce, or "Socialommerce," is the next big thing. In today's Building Brand Equity column, "Don't Be Afraid of Social Media -- Your Customers Aren't," Erik Qualman explains...
What is the potential of Socialommerce™? The majority of these pains will become things of the past with socialommerce. We started to answer this question in "Social Media and Online Commerce: Birth of Socialommerce™.
In today's Building Brand Equity column, "Social Search: Welcome to the World of Socialommerce," Erik Qualman explains that companies and marketers would be better off spending more time listening to their customers and potential customers, and...
TripAdvisor will receive future "socialommerce" from the Facebook app in the coming weeks. The Facebook buzz continues to build with brand marketers, consumers, and social media mavens. The good news: it's relatively inexpensive for marketers to...
Google) have shown they can generate substantial revenue (what I like to dub "socialommerce"). The latest unofficial user figures have Facebook at 73.5 million and MySpace at 289 million -- numbers that have marketers across the globe collectively...
