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  1. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Understanding how customers are finding and consuming digital assets (website, social media, ads...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Marketers can't just keep their fingers crossed and hope something gains traction and visibility. With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014.

  3. 4 Critical Elements of a Successful Content Marketing Team

    What hiring strategies have you employed when bringing content marketers on board? Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Content strategy can be used to achieve a number of...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. As the lines blur between website user experience, publishing content, sharing on...