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  1. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Understanding how customers are finding and consuming digital assets (website, social media, ads...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Marketers can't just keep their fingers crossed and hope something gains traction and visibility. With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014.

  5. 4 Critical Elements of a Successful Content Marketing Team

    What hiring strategies have you employed when bringing content marketers on board? Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Content strategy can be used to achieve a number of...