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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention to their brands. During #SB48, ads included more hashtags than any other social signal including Twitter...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid...

  4. How to Dominate the Entire First Page of Google

    So what can savvy digital marketers do in the short term? Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Let's look at how you can monopolize all brand real estate...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest. Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Kenshoo said click-through rate also improved, with paid search ads...