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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. An inherent shift is happening and marketers should begin...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  3. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Understanding how customers are finding and consuming digital assets (website, social media, ads...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each channel to reach their intended audience. What the research found was that customers who clicked on both search and social ads...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention to their brands. During #SB48, ads included more hashtags than any other social signal including Twitter...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  7. How to Dominate the Entire First Page of Google

    So what can savvy digital marketers do in the short term? Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Let's look at how you can monopolize all brand real estate...