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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. Never have I written anything that has inspired such response as my last article on Search Engine...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  3. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Google are completely behind promoting Google+ and marketers who are only focusing on the direct ROI of what works right now, really should be more forward thinking and investing in the future to prepare themselves for what is only likely to...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. Marketers should be embracing the opportunity even if it’s something basic as a responsive designed...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Search Web Traffic Referrals 4. Compare options using a common currency and justify bottom-line feasibility of spending.