Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. The closure of Google Affiliate Network (GAN) will create a lot...
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
It’s critical that search marketers differentiate between branded and non-branded traffic to better assess performance and avoid missing new, more valuable customers down the road. Marketers from strong brands are pursuing the 60 to 40 percent...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Just about every major publisher now sells ads via RTB – which may be the most important...
Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. Marketers should be embracing the opportunity even if it’s something basic as a responsive designed...
Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Search Web Traffic Referrals 4. Compare options using a common currency and justify bottom-line feasibility of spending.
Now PPC marketers find themselves arguing that search is effective even if it doesn’t directly translate to a positive keyword level ROI. This was appealing because marketers could walk into their boss’s office and show them a positive ROI was that...
So although we might be spending more time consuming and sharing content, marketers’ access to that time is increasingly limited. In response to this disruption and the opportunities it creates for marketing through social media and search, content...
Brand Channels give companies and marketers the ability to customize the look and feel of their channel on YouTube. In fact, YouTube claims Brand Channels are free, if you have a dedicated ad rep. Even if you have a Brand Channel, some of the...
By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).
At a base starting cost of around $50, marketers can now run a social/virally run contest that will yield them many new Facebook fans at a very low cost. From spending more efficiently, to finding new outlets to explore through advertising...
Content will continue to evolve, and the best search marketers will always be working on the next wave early, but focused on the underlying fundamentals, and how to leverage the latest trends into ongoing strategies, not to just change course and...
BUT that most companies failed to grasp the opportunity and that there was a lot more profit to be made if marketers only bid more aggressively, used remarketing, started earlier, went mobile, closed later, employed kittens as cashiers etc (boo!
Richardson details a new calculation and custom report filter for Google Analytics in his white paper that will enable marketers to look historically through their data and get a sense of what the true bounce rate was.
Following the numbers, Adobe recommends that marketers focus on search spending for iOS by tailoring campaigns for the mobile OS. The firm's senior vice president of media and advertising solutions David Karnstedt says that marketers should look to...
Of course, there are lots of ways that search marketers can refine their campaigns to compete more ably against Amazon, or any SEM in their category, but that will have to be the stuff of future columns.
The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...
Is there value for marketers in Pinterest traffic? This week, though, a ReadWriteWeb post suggests it’s a great tool for marketers in a traffic-only revenue model, but no so good for those actually selling online.
Read on advice from veteran online marketers. Make your Facebook page more of a destination then just window dressing for your brand. Will Scott, online marketer and founder of Search Influence, offered four strategies for websites looking for...
