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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. We do a Google search before buying from a brand...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. For example, only 39 percent of marketers surveyed researched locations before leaving their house. Another 39 percent of marketers used their...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For our purposes, as digital marketers, I don't think we need be concerned with the precise definition or the metrics used to answer the question. In the past, SEO copywriting involved embedding the words that users utilize in the search engine...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention to their brands. On July 2, 2009, Twitter officially embraced hashtags and hyperlinked them to search results.