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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in any field related to Internet marketing, you should be spending all day on social...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. The convergence of social, mobile, and search marketing techniques and technology has provided...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Measuring social media ROI can be a daunting task, but not impossible.

  5. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. There are a wealth of social media measurement tools that enable...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).

  7. Putting Search in Focus: Trends to Watch in 2013

    Content will continue to evolve, and the best search marketers will always be working on the next wave early, but focused on the underlying fundamentals, and how to leverage the latest trends into ongoing strategies, not to just change course and...