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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Jared Belsky, president of 360i, said the DNS is...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014. Marketers can't just keep their fingers crossed and hope something gains traction and visibility.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    It makes sense that marketers' primary focus for content marketing would be on outcomes they believe would impact the bottom line: increasing leads and brand awareness. Given the digital marketing industry's focus on content marketing, it seems...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. The social media revolution of the past few years has completely changed the way we...