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  1. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In fact, "regulation" is the number one reason cited by marketers in the financial industry that makes them hesitant to hop on the content marketing bandwagon. Marketers don't have to be afraid; they just need to consult with their legal team...

  3. 10 Shocking Facts About Content Marketing Today

    Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach purposes. Multitasking is an understatement for marketers, as this statistic...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Jared Belsky, president of 360i, said the DNS is...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014. Marketers can't just keep their fingers crossed and hope something gains traction and visibility.