SEO News

Brand Marketers Kodak

RSS
  1. Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi

    In the same way the Kodak isn't a camera company anymore but now in the "emotional technology" business, all of our brands could use a similar brand transformation. Jeffrey Hayzlett, Celebrity CMO: A Story of Kodak's Marketing Catalyst at #SESChi

  2. Search and Future Think

    This particular statement came from Kodak, but I hear it at least twice a day from marketers everywhere. Maybe I'm just a bit nostalgic or maybe I just wanted to see what Kodak, AMD, Google, SEMPO, Microsoft, and Clickable had to say on the subject.

  3. Putting Search in the Ad Mix

    In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search. Kodak's campaign goal was to rebrand itself.

  4. Putting Search in the Ad Mix

    In a case study that could be called: Teaching and Old Brand a New Trick, David told us how Carat helped Kodak revive itself and begin to carve a name for itself in a new market using Search. Kodak's campaign goal was to rebrand itself.