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  1. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. If consumers are using on average four screens, the simple...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Inquiry Response Times Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. That’s pretty incredible, considering these "super influencers...

  4. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    Of those respondents only 16 percent said their campaigns are primarily direct response related. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to...