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  1. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. The idea is that with the new module, marketers control which set of...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    According to the report, best-in-class marketers allocate more than 9 percent of their budget to company-hosted events alone. One of the ways SEO professionals can support event marketers is through brand related keyword referral patterns.

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. My company is also tracking mobile organic search traffic trends.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Marketers should: Continue to place the creation of original, high-quality content at the core of your search marketing efforts. GJ: What are three things marketers/SEOs should focus on for success in 2014?