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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    According to the report, best-in-class marketers allocate more than 9 percent of their budget to company-hosted events alone. One of the ways SEO professionals can support event marketers is through brand related keyword referral patterns.

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. My company is also tracking mobile organic search traffic trends.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Marketers should: Continue to place the creation of original, high-quality content at the core of your search marketing efforts. GJ: What are three things marketers/SEOs should focus on for success in 2014?

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Marketers need to have a plan as well as the ability to manage from a reactive perspective, he said.