Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
Google Now can very well be the Holy Grail for forward thinking marketers and here are a few reasons why. To stay ahead in the game, search marketers now need a better understanding of their customers' interactions across channels and devices.
Many search marketers try to use reviews as a way to build links. Some of these publications are even getting ousted for link building tactics, and some industries (like the food critic industry) as a whole struggle to keep journalists "honest" and...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Not iAcquire Brand Voice It's the digital reflection of your brand.
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. For your brand to truly become a successful publisher and reap the traffic, sales, and brand building benefits, ideation must become...
If most marketers would open their eyes, they would find more than enough key influencers to work with for a very long time. People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both...
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Choose a title for the app that reflects the brand and also...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers. One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to test and experiment on...
It’s been my experience that the majority of brand marketers have rather strong opinions about who owns the words used to characterize on-target messaging. Search marketers simply cannot expect to brainstorm a few entertaining ideas, grab a few...
What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship.
New York Internet Marketers The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one.
Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community. Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social...
Such is the case with the new Think Insights – aimed at providing one, definitive Google destination for digital marketers. In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for...
We don’t believe that all of these outlets are going to be cash cows for every brand. So many industry blog posts focus on the negative (e.g.things You're Doing Wrong With Your Link Building" or "The 5 Worst SEO Mistakes You Can Make.
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. Last month we talked about offsite engagement for...
Hence, marketers always have to optimize for humans. For example, if you are looking for people talking about sandals and styles then look for evangelists talking about it on the brand page, identify market keyword and discover conversational phrases.
As marketers look to capitalize on the content marketing gold rush, it's important to distinguish the good content from the bad. In parallel, we have seen a significant shift in the way marketers approach SEO.
