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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's one that the client will often say isn't needed, but it's essential for savvy marketers. Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building...

  2. Mobile Advertising Measurement: Winning the Long Game

    So what events should mobile marketers measure? Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Ultimately, marketers want users to keep coming back to the app day after day.

  3. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. After all, it takes much more than the "Dashboard" report to understand how effectively a website...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Marketers can't just keep their fingers crossed and hope something gains traction and visibility. With a clearer outlook on the role of content, marketers will be able to chart a course for success during the remainder of 2014.

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...