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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    These approaches, in and of themselves, are definitely worthy of emulation as so many marketers fail to execute on these fundamental concepts. My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Marketers have found new, innovative ways to use hashtags as a mean to drive conversation, harness the public support, and garner attention to their brands. The hashtag brought to Esurance more than just attention, it gave them a list of people who...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Marketers love data, and Moz is at the forefront of collecting data. Are we excited to show our links to the client, and would we hesitate to show other link building professionals? This expert opinion roundup is one of the most popular posts on...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for killing off something that so many people were using, whether they were using it for good or for evil. But smart marketers have already moved on from any SEO...