As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. As a result of this promise of higher CTRs and higher rank, many marketers have already marked...
Gagnon brought up the spaghetti sauce brand Prego, and how they wanted to jump from the #2 best selling spaghetti sauce to #1. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. Question everything – especially as marketers in...
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share...
Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. You, the uninformed and impulsive buyer, provide the...
Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. The concept of brand versus non-brand (or generic) searches, known in many industries...
For insight from the people who released the findings, I turned to Curalate's marketing manager, Brendan Lowry, for advice on how marketers should interpret this data. This reinforces the need for marketers to think natively when participating in...
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. Inbound Marketing Toronto, a peer group for Inbound...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Are you looking to increase the brand loyalty of your existing customers?
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream...
The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers. Although a small sampling, this indicates how unaware social marketers may be of the implications and potential outcomes...
So what can savvy digital marketers do in the short term? Let's look at how you can monopolize all brand real estate on the first page of Google. Controlling the conversation around your brand is critical to upholding and improving reputation.
Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.
The sooner your organization has a brand protection effort that is led and actively supported by the marketers responsible for your brand's online presence, the lower the risk is of incurring potentially millions of dollars in expenses and eroding...
I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else. Test new core brand messaging in ad copy It isn't that surprising that all things being...
Of all the questions they posed to marketers this year, the thing that stands out the most is not how many businesses are using social media, but how many aren't actually tracking how effective their social media marketing actually is.
Hayzlett will talk about "Driving Change and Growth for Marketers" in his keynote on Wednesday, June 12. Do you think that what's happened to the iconic brand on the southern shore of Lake Ontario will resonate with most of the experienced...
As marketers, you're under pressure to guide mobile consumers down the conversion funnel and generate an immediate profit on your investment. Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they...
