With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...
Most big brand marketers need very little coaxing to embrace this opportunity, but what about brands in highly regulated industries? Marketers working in financial services, health care and pharmaceuticals, or insurance, for example, must convince...
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. This analysis suggests establishing authorship has moved past the early adopter stage and those marketers who...
Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. As you can imagine, many marketers salivate at the possibilities of being able to have a scalable and repeatable methods for...
A fragmented relationship with marketers focused on conversion-oriented design was a common occurrence. Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. As modern marketers and designers evolve this...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. Sometimes we’ll create a brand new image based on a set of photos in your library.
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
When marketers make this happen, it's good for consumers and great for the brands behind it. Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
This will be a valuable tool for marketers who want to keep up on trends and shares, especially when wanting to look at specific gender or age demographics, as well as what is popular in different regions and cities.
Google Now can very well be the Holy Grail for forward thinking marketers and here are a few reasons why. To stay ahead in the game, search marketers now need a better understanding of their customers' interactions across channels and devices.
As you can see, content repurposing is touted by many content marketers but before you start to delve into it, here are a few guidelines you should remember: Most marketers will tell you that you need to be blogging x times a week if you want to...
Last month, Pinterest introduced analytics for verified brands in a bid to improve marketers' experience with the social network. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by...
In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns. A great PLA manager will possess the skills to navigate through Google's policies, people, and processes to gain performance...
Many search marketers try to use reviews as a way to build links. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for...
Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Stats from the study show 57 percent of smartphone users go directly to a brand’s app or...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. We've rallied a team of developers to build the iRank platform which turns outreach into a scientific...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. By now, some may be thinking “I get that as a brand I am now a publisher. What does it really take for a brand to transition into a...
