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  1. 5 Takeaways From the World Cup for Global Search Marketers

    You are likely not only competing with fellow multinational marketers, you are also competing with the locals. My all-time favorite tweet, as with many other marketers, was the one from Lufthansa, which showed a drawing of the World Cup trophy...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on content execution, like gShift and its newly released content performance module.

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's one that the client will often say isn't needed, but it's essential for savvy marketers. Skype is a great way to do these interviews because you'll quickly identify customers who are articulate, are potential brand ambassadors, and whom you...

  5. Mobile Advertising Measurement: Winning the Long Game

    So what events should mobile marketers measure? Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Ultimately, marketers want users to keep coming back to the app day after day.

  6. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search...