Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Not only are B2B marketers looking for keywords opportunities...
Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. By involving their audience to make them feel like their input is listened to, a brand can build...
Brand marketers who are serious about their content marketing strategy understand that there's more to social video success than a YouTube view count. Then, marketers should test these new approaches to video-sharing before adding one or both to...
Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. Other relationships related to the brand If you're actively working on any digital aspect of a brand without the benefit of data, you're...
Therefore, as search marketers we need to step up our game and get better at PR tactics to support these efforts. People are naturally driven to share their knowledge and build a personal brand. Getting your company's brand and employees exposed...
As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. As a result of this promise of higher CTRs and higher rank, many marketers have already marked...
Gagnon brought up the spaghetti sauce brand Prego, and how they wanted to jump from the #2 best selling spaghetti sauce to #1. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. Question everything – especially as marketers in...
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share...
Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. You, the uninformed and impulsive buyer, provide the...
Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. The concept of brand versus non-brand (or generic) searches, known in many industries...
For insight from the people who released the findings, I turned to Curalate's marketing manager, Brendan Lowry, for advice on how marketers should interpret this data. This reinforces the need for marketers to think natively when participating in...
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. Inbound Marketing Toronto, a peer group for Inbound...
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Are you looking to increase the brand loyalty of your existing customers?
A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream...
The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers. Although a small sampling, this indicates how unaware social marketers may be of the implications and potential outcomes...
