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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    When you return to the card manager page, there will be an option to download the list of email addresses you have acquired. They are the amplifiers that spread the good word about your brand. The fans that regularly read your newsletter are often...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    This is something a community manager can easily accomplish in a few hours. During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the network of...