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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It was a busy day, but the manager made the effort to tell Beal they would get someone to take care of him. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    It's hard to move from thinking of yourself as an employee to a manager or leader. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? The best way to become irreplaceable is to build...

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    It is now being integrated with Adobe Experience Manager, which helps manage content across channels while helping content creators with agile, rapid deployment across owned media. Reporting enhancements in transactional messaging: Transactional...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Overall, the change brought together a better focus for PPC managers around the customer's user experience and is now a positive part of search manager's daily lives. You see more and more examples of brands understanding their customers' triggers...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand.

  8. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. Kye Mou, product marketing senior manager at Marin added, “Generally, we've...

  9. Gamification in Marketing: Lessons from the Khan Academy Website

    Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. Unless your brand or prior relationship has already earned their trust, save those forms of engagement for later in the sales process.