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  1. Social Media Automation: A Beginner's Guide for Small Business Owners

    Many don't have strong tracking or CRM, so they trust their gut. Leveraging automation in the execution of social media management is smart, but can be taken too far. And both branding and link-baiting benefit from strong social media management.

  2. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. You may not have millions to invest, but there are plenty of customer relationship management tools available to...

  3. Visualizing the Social CRM Process

    We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Perhaps you can look at a social media campaign you like and see what you would do to evolve...