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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools. Modern content management systems do a pretty good job in this area, and if you are using...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. The combination of both products helps position...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Account and Employee Access Management API will enable organizations to grant access to internal resources...

  7. 6 Tips For Hiring a Real Social Media Marketer

    Real Community Management Experience is Key Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. If you're in any field related to Internet marketing...

  8. Converged Media in Marketing Starts With Breaking Down Silos

    Many C-Levels and senior management "just don't get it. We still speakin silos and jargon the senior management still doesn't understand. Get buy-in and commitment at every level and everyone wins: customers, practitioners, and senior management...