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Brand Loyalty

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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    This helps build rapport and loyalty with your brand. Loyalty ll keep coming back for more! Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Our intentions are to support the underdogs in the face of corporate competitors – and oppositely...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    By looking to incorporate customer suggestions to provide a better experience, they found a way to improve customer loyalty. Hardly what one would expect from sellers of office supplies, the ElfYourself phenomenon did wonders for bringing links and...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. Think about the early days of search engine marketing, when...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Let them know you appreciate their loyalty and interest in your products. If you can build relationships with this 1 percent directly by recognizing their influence, thanking them for sharing with their audiences and followers, and rewarding them...

  7. Can Facebook Graph Search Disrupt the Google Habit?

    Such ingrained behaviors can manifest themselves in a variety of ways, from physical repetition to brand loyalty. With Facebook’s widely covered announcement of the introduction of Graph Search, many are asking whether this new brand of search has...

  8. Enterprise SEO in 2013

    Enterprise search in 2013 can help to remedy sales woes; instill greater brand loyalty; spark an ongoing conversation with key stakeholders; and work to transform people’s preconceived perceptions. This ideology is user-centric in that it presumes...