SEO News

Brand Loyalty

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations and encourage customer loyalty, but after taking a look at the findings from the survey we were most surprised that consumers benefit as...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. You see more and more examples of brands understanding their...

  5. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    This helps build rapport and loyalty with your brand. Loyalty & Membership Programs Take loyalty a step further by offering your most valued customers a chance to enter your exclusive insider group! These people are your inner circle, your most...

  6. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? Our intentions are to support the underdogs in the face of corporate competitors – and oppositely...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).